Nowadays, a new form of word-of-mouth marketing known as influencer marketing has emerged. Influencers wield a tremendous amount of power to influence people’s purchasing decisions and […]
Over the years, the advertising model has seen numerous transformations. Each company has a unique manner of delivering products and services to clients. In order to […]
Performance marketing is a term used for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results such as clicks or payments. Unlike […]