September 19, 2023
Blog word in wooden letters

These marketing tips will not help your blog at all

Bloggers understand the difficulty of standing out in the sea of content available online and keeping readers engaged. You’ve probably come across several marketing techniques that […]
September 8, 2023
Colorful wooden blocks with text value cost of customer

Customer Acquisition Cost

The cost to acquire a new customer (CAC) is a key performance indicator for any company seeking sustained success in today’s cutthroat economic climate. It is […]
September 1, 2023
Selective focus notebook written customer lifetime value

Customer Lifetime Value (CLV)

The value of a client throughout their association with a company is known as the customer lifetime value (CLV). By calculating a customer’s lifetime value, organizations […]
August 25, 2023
Brand spelled out on wooden blocks

What happens when a brand fails its community?

There is more to a brand than its logo, slogan, or even its products. A brand is a promise to its customers, a way of communicating […]