5 common social media marketing mistakes and how to avoid them

While social media marketing can be complicated, it need not be puzzling. The sheer variety of social media sites, however, makes it simple to overlook important details and end up with a poorly performing social media marketing campaign. Experts in advertising and promotion know how to raise a company’s profile. They put in a lot of effort to increase the company’s fan base. However, users of social media platforms are notoriously harsh critics of brands when they make mistakes in their posts. You can succeed at social media marketing if you steer clear of these five common mistakes:

Lack of a clear strategy for social media marketing

It’s easy to get sidetracked by other people’s activities on social media if you don’t have a strategy. If you have a plan in place, you’re less likely to fall into the trap of posting too frequently or too infrequently, of providing content that isn’t relevant or of low quality, of ignoring your audience’s input, or of losing sight of your goals. And it can help you reap the benefits of social media advertising, like expanding your customer base, finding new prospects, closing more deals, and learning more about your current customers and competitors.

Following irrelevant profiles on social media

Following other users can indeed help you gain a larger following. While it may be tempting, it’s not a good idea to follow anybody and everyone to boost your follower count. Even if it helps in the short term, you’ll end up following a lot of accounts that have nothing to do with your business and are followed by individuals who have no interest in what you have to offer.

Posting too often or not posting enough

Posting too much or too little content is one of the most common blunders in social media marketing. So, how often is too often, and how seldom is too infrequent, to post content? There are, of course, platform-specific requirements, such as posting at least once every day on LinkedIn, up to three to five times per day on Twitter, and once or twice per day on your business’s Facebook page. Instagram users should update their profiles at least once a week, if not twice. Sharing material that is tailored to each platform is also essential.

Failing to engage customers

It’s hardly worth the effort if no one responds to your social media post. As a result, it’s wise to dedicate sufficient resources to content production in your social media marketing campaign. One of the main goals of content creation is to pique the interest of the target audience. When a customer does respond, seize the opportunity to start a conversation. If someone makes a critical remark, you must respond. Always treat the customer with respect and friendliness when interacting with them online.

Not having social media content schedule

Always plan a month and set specified dates for content to be released. If you do this, you won’t have to scramble to come up with content when you realize you’ve skipped a post. You won’t have to waste time every day trying to come up with anything to post because you can plan it out in advance.

Social media marketing in Vancouver

If you need a seasoned social media marketing firm to help, you develop and implement a winning strategy, check out Cactus Media Group, a digital marketing company located in Vancouver. We have worked with clients in a wide range of industries and specializations, and our skilled team can assist you with everything from SEO to web design.