The future of social media: Trends to watch in 2024

Even in 2024, social media will continue to develop and change. Several developments will influence the social media scene the following year, including new features and platforms and growing habits and preferences. In this article, we’ll look at a few of the most intriguing and consequential developments that will impact your social media approach and results in 2024.

The rise of text-only posts and platforms in social media

It’s becoming increasingly popular for younger social media marketers to make posts and sites that are only text. These platforms make it easy, quick, and personal to express yourself. They also give you privacy, control, and freedom from popular algorithms and ads. X, Mastodon, Bluesky Social, and Threads are some examples. Text-only posts on visual sites like Facebook, Instagram, and LinkedIn are also popular because they get more response and impact. This trend will likely continue in 2024, showing how users’ wants for privacy, trustworthiness, and ease of use are changing.

The shift from feeds to DMs and stories in social media

Social media is changing from standard feed-based forms to stories and direct messages (DMs), which disappear quickly and can be interacted with. Too much content and automated changes are making feeds less valuable and interesting. DMs and stories are more personal and engaging ways to talk and read material, which makes them appealing to people who care about privacy and sincerity. DMs and stories can help you build better connections with your audience, reach and engage more people, get more clicks and sales, and use tracking tools to improve your performance.

The role of AI and automation in social media management

AI and automation are crucial in managing social media because they help companies and marketers improve their profile and performance. They can make interesting material, track how well it’s doing, divide and profile groups, improve customer service, and handle emergencies. AI can help social media managers be more creative and efficient by saving them time, money, and other resources. But they’re not meant to replace human reasoning and action. Managers of social media sites need to keep an eye on and handle how AI and automation are used to ensure it fits with their values, goals, and morals.

The potential of social media and future trends

Social media can join billions of people worldwide and let them share knowledge, change views, sell, communicate, educate, entertain, and work for social change. However, it has problems with privacy, security, false information, rules, and competition. Some of the biggest trends that will happen in 2024 and beyond are the rise of text-only posts and platforms, the move from feeds to direct messages and stories, the value of shares over likes and followers, the launch of TikTok Shop and other social shopping options, the difficulty of being honest and trustworthy in a world entire of fake news, and the role of AI and automation in managing social media. It’s also likely that YouTube Shorts and other short-form video forms will become more popular.

Social media marketing in Vancouver

We are professionals who can help you make and follow a social media plan that works for you and your audience. We can help you improve your online image and visibility by writing material, analyzing it, automating tasks, or helping customers. If you need help with your social media planning and handling, you can contact us at Cactus Media Group located in Vancouver.