What is the link between animation and advertising?

Based on recent findings, creating promotional animation is far more effective than regular promotional videos. The research indicates that a teaser animation has up to 5 times more impact on the viewer’s mind than traditional and ordinary advertising videos. Advertising animation is a powerful and highly effective method to entertain the audience in a short time. When you turn to animations to introduce your business, you have so much freedom of action that any of your creative ideas will turn into video content. Today, advertising animation for branding is not limited to large companies, and every small business can take advantage of it to its benefit.

What is promotional animation?

A short video that consists of moving images is called advertising animation. This method is widespread for advertising in the field of digital marketing. The advantage of a promotional animation is its reproducibility and integrated distribution. This advertising method can introduce the product or service of any business because it is more appealing to users than static content. So, animators can provide unique advertising services to companies by designing professional animations in innovative and new advertisements.

Effects and benefits of making advertising animations

As mentioned, this advertising method is compelling for the following reasons.

• With the help of advertising animation, you can entertain the audience in a short time.
• You have more freedom of action, and you can create engaging video content from any creative idea to introduce yourself.
• The use of animation is not limited to large companies, but any start-up and small business can use it.
• In the form of visual advertising, more information is sent to our brains.
• Using animation is much more effective than verbal communication with the audience.
• When creating an advertising animation, you are not limited to the laws of physics and nature. In the case of making a promotional video, this is not possible.
• Animations can also be used for small and start-up businesses due to their cost-effectiveness.
• Animations can be easily modified.

The impact of using animation in advertising

According to scientists, 90% of the information transmitted to our brain is visual. This type of information is processed 60,000 times faster than text. In the world of content, a picture is believed to convey a concept better than a thousand words. Making a promotional video is much more effective than verbal communication with the audience and will convince others to cooperate and get to know you. Fast and effortless transfer of information is not the only advantage of using advertising animation. This way, you will get out of the repetitive and monotonous format that you have had in your text or banner ads until today. By displaying your message in video media, focus your audience’s attention on any part you want and give them the analysis you wish. You can then add your comment to different parts of the video using video techniques or sound effects.