These marketing tips will not help your blog at all

Bloggers understand the difficulty of standing out in the sea of content available online and keeping readers engaged. You’ve probably come across several marketing techniques that promise to increase the exposure, traffic, and conversions of your blog. But not every piece of advertising advice is made equal. Some of them are useless or even potentially damaging to your blog’s performance. Let’s explore some of them:

Why you should not rely on SEO alone on your blog

Search engine optimization is not a silver bullet that will make your blog popular overnight. Here are several scenarios in which SEO won’t cut it:

• SEO is constantly changing. To improve both the user experience and the quality of the results they return, search engines regularly roll out new versions of their algorithms and other ranking elements. What is effective now might not be in the future.
• SEO is competitive. You won’t be the only one aiming for page one of Google. Competing with you for the same keywords and themes are millions of other blogs and websites. You need to set yourself apart from the competition by providing something of real value to your target demographic. It’s also important to keep an eye on the competition and assess how they’re doing.
• SEO is not enough. Gaining a high position in search results does not guarantee an increase in site visitors, customers, or sales. User experience, content quality, trustworthiness, and engagement are just a few of the numerous aspects that can make or break your blog.

Why you should not spam social media with your blog posts

Optimized social media marketing effectively can help you find and engage with your desired audience. Using social networking to increase blog exposure and sales is a powerful strategy. However, social media is not an open forum where anyone may publish whatever whenever they like. Promoting your blog via social media requires some planning and consideration. You shouldn’t flood people’s news feeds with blog posts for the following reasons:

• Spamming social media can annoy your followers
• Spamming on social media can damage your reputation.
• Spamming social media can reduce your reach and engagement

Why you should not buy fake followers or likes for your blog

To increase their social media following and credibility, some bloggers resort to buying false followers or likes. However, the performance and credibility of your site can suffer if you buy false followers or likes. Here are some arguments against purchasing fake social media likes:

• Buying fake followers or likes can waste your money. Depending on the number and quality of the business, purchasing fake followers or likes can be very expensive.
• Spam might increase if you buy false likes or follows. Buying likes or followers can make your site vulnerable to spam and other threats.
• Investing in phony likes or followers can hurt your reputation. If you buy phony likes or followers, it will reflect poorly on you and your blog.

Summary

Despite popular belief, not all marketing advice is beneficial to a blog. We hope you enjoyed this post and found something of use in it. Working with a trustworthy digital marketing agency is essential if you want to see your blog grow to new heights. At Cactus Media Group, a digital marketing firm located in Vancouver, we offer many services such as web design, search engine optimization, social media marketing, Videography and animation Ads, email marketing, and more.