Leveraging Pinterest for business growth

Compared to Instagram and Facebook, Pinterest is often disregarded for company advertising. Despite its popularity, Pinterest allows businesses to exhibit their products, services, and ideas to over 450 million monthly active users, unlocking untapped possibilities for marketers and enterprises.

What is the Pinterest platform?

Pinterest lets users search, save, and organize visual information via “pins.” Pinterest users can organize photos, videos, and GIFs on virtual boards which makes it one of the best platforms for social media marketing. Pinterest is unique in its tailored discovery engine, helping users identify relevant ideas. Businesses can utilize Pinterest to visually promote their products, services, and ideas to attract users. Businesses must understand pin creation, saving, and discovery to grow on Pinterest.

Creating an effective Pinterest strategy for business growth

Pinterest allows businesses to expand, increase brand awareness, and reach their target audience. If you want to maximize Pinterest, you need a clear approach that meets your business goals. Here are some crucial stages to creating a Pinterest plan that grows your business:

• Set goals: Define Pinterest goals to better organize and assess activities.
• Research target audience: To adapt content and interaction strategies, research your target audience’s demographics, interests, and activities.
• Stand out: Make your Pinterest profile search engine-friendly, add high-quality photographs, write intriguing bios with important keywords, and link them to your website and social media accounts.
• Make attractive boards: Create themed boards that appeal to your audience. Use keywords in board names and strategically curate pins.
• Make engaging pins: Use eye-catching artwork, intelligible text, and high-quality photographs to draw attention. Use trademark logos and colors.
• Search engine friendly: Research specialty keywords to increase your pin’s search results and improve your SEO.
• Collaboration: Join user-generated content discussions, follow popular accounts, and work with relevant businesses and influencers.
• Assess and improve: Monitor Pinterest statistics for user activity, popular pins, and trends.
• Pinterest on your website: Use rich pins and share buttons to boost traffic.
• Pin frequently and stay active: Plan and schedule pins with a content calendar.

Optimizing your Pinterest profile

Imagine your Pinterest profile as your company’s online face. Optimize your profile to make an impact, gain followers, and engage with others. Some of the most important Pinterest page improvements are here:

• Use a professional headshot or corporate logo as your profile image that represents your brand.
• Choose a username that matches your brand or company name without overusing words and spelling.
• Write an engaging bio that briefly describes your business and services.
• Link to your website or landing page on your profile.
• Highlight your most interesting and useful boards in “Featured Boards”.
• Keyword-rich board titles and descriptions improve search results.
• Choose attractive photos for board covers to create a cohesive profile.
• Use attractive images, readable language, and high-resolution photos to maintain pin quality and style.
• Pin descriptions should be engaging to boost search exposure.
• Promote or repost relevant brand or influencer content to develop genuine connections.
• Use analytics to evaluate your Pinterest profile and improve future pins and boards.

Social media marketing for Vancouver-based businesses

Your Vancouver business needs social media marketing to survive in the digital era. Vancouver’s diversified population, entrepreneurial drive, and tech-savvy culture make it perfect for businesses to use social media to reach their target consumers. With expertise in social media strategy, content development, advertising, and analytics, Cactus Media Group, a digital marketing firm in Vancouver can help your businesses with social media marketing.