8 types of logos to consider for your brand

It can be hard to find a good logo for your business. There are many ways to mix and match colors, shapes, fonts, and layouts. There are many ways to explain logo design, but we’ve placed it into eight groups. Each category has features, meaning each logotype can be used for a different industry, product, or service. If your business is new and you need to make a logo, the first step is learning about the different logos.

What is a logo?

Any symbol a business has created to visually reflect its brand is sometimes called a “logo.” But when it comes to logo design, there are two primary categories:

• Simple type-based logos that represent a company’s name
• Logos that combine words and a symbol

There are eight primary types of logos, each with distinct design elements and qualities, that fall under the two broad categories. One style may be more effective depending on several variables, like the length of your company’s name, your industry, and your target audience.

Each logo can have a distinct function, but some designs have become increasingly popular in recent years. As more companies move entirely online, logos and their essential role in Branding stand out more boldly.

Different types of brand logos

There are eight different types of brand logos, each specified with features and use cases to represent your brand.

1- Wordmark or logotype logos

A wordmark, often known as a logotype, is a logo solely consisting of typography. It is a text-only logo with the company name shown. These are font-based logos that just include the company name, such as eBay, Subway, Coca-Cola, and Google. A short, unique business name, rather than a long one, works best for these logotypes. In wordmarks, typeface and color selection are critical since they represent the firm’s soul.

 

2- Monogram or Lettermark logos

Lettermarks or monograms are logos made of letters, generally brand initials such as IBM, CNN, HP, HBO, etc. They are the initials of a few well-known companies with long names. With just two or three words to remember, they’ve each resorted to utilizing their initials for brand identification.

3- Combination logos

In combination with logos, you can use both wordmarks and Lettermarks. Most people see this logo style when they think of a logo, but it doesn’t always imply it’s the most excellent option. In a combination logo, the wordmark and Lettermark can be arranged next, stacked on top of one another, or combined into a picture. Combination logos are often simpler to trademark than Lettermarks, since they contain both a wordmark and a symbol. Doritos, Dove, Burger King, and Lacoste are a few examples.

4- Abstract logos

An abstract geometric form is frequently used in abstract logos as the focal point. Many well-known companies, like Airbnb, Nike, and Google Drive, successfully employ an abstract logo in their marketing. Many people adore abstract logos because they may be anything you desire. Abstract logos typically relate to the company’s mission, core values, and industry while still grabbing customers’ attention.

5- Pictorial logos

A logo that uses visuals is known as a pictorial mark or logo. Consider companies like Twitter, Apple, and Target. The images of the bullseye, a half-eaten apple, and a bluebird may come to mind. Unlike abstract logos, this style is frequently a basic depiction of what you sell. Pictorial logos often include stylized animals, simple shapes, or well-known symbols like crosses, targets, and lightning bolts.

6- Emblem logos

Emblem logos typically combine a symbol or emblem with a typeface and seals, crests, and badges. Emblem logos include a fairly conventional brand image; however, many companies today have updated their logos to make them more appealing to consumers today. Typically, schools or companies for kids use emblems. However, they also have a few other benefits. By employing this style, you may let people know what sector you service. For example, emblem logos can be seen in NFL, BMW, and Harley-Davidson.

7- Dynamic logos

Any form of the logo that can be modified to fit the environment in which it is used is called a dynamic mark. They are imaginative logos that have been altered to fit a situation or to leave a different impression on clients, such as employing a different style for social media vs. print media. Businesses in the media, entertainment, or creative sectors, as well as those with several locations, like FedEx, might benefit from dynamic logos. However, because of the frequent changes, this logotype is not recommended for startups as it may make the logo less memorable. FedEx, Nickelodeon, AOL, and Google are a few brands with dynamic logos.

8- Mascot logos

As the name implies, Mascot logos employ illustrated or anthropomorphized figures instead of symbols. They are frequently colorful, cartoonish, and entertaining. Mascot logos are the best way to create something unique to represent your brand. A mascot acts as a spokesperson for your company. These logotypes are popular among food brands, service companies, and sports teams. The goal of such brand marks is to acquaint the audience.

You can find inspiration from brands such as KFC and Mr. Muscle.

Designing your logo in Vancouver

It might be challenging to choose the proper kind of logo. But the procedure becomes enormously simpler if you are truly familiar with your brand.

The kind of logo that best reflects your company becomes more of a gut instinct than a guessing game if you know its personality, positioning, and core messages. At CactusMediaGroup, a digital marketing company located in Vancouver, our professional designers can help you with the logo you need for business.