Brand naming: How to name a brand in 5 steps

A memorable brand name is more than just a catchy moniker for a company. Although picking a name may appear easy initially, it requires serious thought and consideration. We’ve put together a helpful guide using real clients as examples to assist you in choosing a solid name and setting the stage for its success.

Identify your core brand ideas

You should start by documenting your brand’s fundamental values. What does your business specialize in? Do you consider yourself to be essentially pleasant, productive, or expert? Brand names should reflect the values of the company and the products or services it offers. It’s an excellent place to begin brainstorming for a company name if you can find a way to combine what it does into the name.

Research the market, competitors’ brands, and consumers

Developing a successful brand name is predicated on a deep familiarity with the target audience. Before starting your branding process, seek out information about the brands your rivals are employing and how customers perceive those brands. Find a way to fill the void and capitalize on the opening by creating a new brand name.

Create an evaluation method

After compiling a huge list of potential names, the next step is to filter it down. When deciding on a brand name, we ask ourselves the following:

• Is it a good first impression?
• Have you found it easy to read?
• Does it sound natural when chained together with other phrases?
• Are quick associations positive?
• Is there a connection to the main features that customers value?

Here’s where a thesaurus comes in handy. You need to highlight velocity in the name. Try playing around with a synonym that isn’t as frequent.

Make a short list of your brand candidates

Create a short list of the top 10-20 names from your huge list of ideas for a brand. In your final shortlist, you should use brand names that can survive market shifts, brand extensions, geographic expansions, fashion, fads, and more. No one knows what the future holds for the world, the market, consumers, or your competitors; therefore, it’s essential to come up with a brand name that can endure regardless of what happens.

Brand expansion and maintenance

When you’ve decided on a name for your brand, it’s time to roll it out and make it a regular part of every consumer interaction. Make sure your brand name is favorably received by conducting extensive research and monitoring.

Choosing a name is not a simple task. The process of settling on a memorable moniker is fraught with obstacles, such as those posed by one’s creative constraints, existing trademarks, and the availability of relevant domain names. The previous methods, however, can lead you to a name that can be the cornerstone of a truly unique brand. The good news is that you can always consult an expert if you still can’t think of a name that meets all of your criteria. Hiring a professional branding firm, like many other things in branding, can help you save time, energy, and money in the long run. Our experienced marketing team in Cactus Media Group, a digital marketing company in Vancouver, can help you form choosing the name to the most advanced marketing techniques available.