Digital marketing trends in 2022

Keeping up with digital marketing trends can be difficult because the industry evolves so quickly. In addition, it’s difficult to stay on top of all the moving pieces of an excellent digital marketing strategy or campaign. The digital world continues to undergo a slew of changes. We looked ahead to trends in 2022 as we move into a new landscape, the following social media generation, and the enormous rise of marketplaces such as metaverse.

Social media trends in 2022

If you’re not currently using TikTok, it’s an app worth considering while discussing social network marketing. TikTok’s meteoric rise has led to its current user base of 1 billion people. TikTok is a social networking platform that attracts a lot of attention, with users in the United States spending up to 850 hours a month on the platform. TikTok is a medium that marketers should take seriously in 2022. In the last year, TikTok has grown by leaps and bounds. With more than $110 million in revenue, TikTok was the most popular non-game app in 2021. For marketers, this shows the app’s potential to generate sales amongst young people when planning a social media marketing strategy.

Metaverse, a top digital marketing trend for 2022

After Facebook changed its parent company’s identity to Meta in October 2021, the metaverse came to the attention of marketers. The metaverse is the next frontier in linking people, much like social networking with different potential for Digital Ads. Augmented Reality (AR) and Virtual Reality (VR) can connect people to a 3D network of virtual worlds (VW). Minecraft, Roblox, Pokemon, and Fornite are just a few of the well-known gaming platforms operating in this area, and many of these are familiar to the youngest members of the population.

Videography and video streaming trends in 2022

Furthermore, the video will replace static assets and become a cornerstone of all marketing campaigns in 2022. Social media and streaming TV platforms will introduce new videography advertising goods. Customers will be able to interact with the video content in the retail environment in new ways, resulting in increased sales. Short films emphasize the need for basic and brief information or interesting content that asks us to participate—whether it’s learning a new language, participating in a challenge, or taking part in surveys and polls.

Conversational marketing will be a massive trend

Customers and dialogue are at the heart of conversational marketing. As a result, it has become the go-to method for promoting consumer engagement, enhancing customer experience, and boosting sales. One-to-one interactions across several media are the foundation of conversational marketing. Online customer service and relationship building are enhanced by allowing you to communicate and personalize your interactions with your customers. It is possible to have these customized chats via live chat, chatbots, and other messaging apps.

With chatbots, conversational marketing is more accessible. If you compare chatbots to football goalkeepers, you wouldn’t claim that chatbots make up the entire team, yet they’re sometimes lumped together as if they were.

Personalization and digital marketing trends

In 2022, personalization will play a major role. Instead of trying to reach as many people as possible with a broad message, Personalization targets advertising to a specific demographic to get better results. While content is important, it isn’t everything. In today’s oversaturated media landscape, getting your message in front of your target audience at the right moment and in the right place is critical.

Starting a business in Vancouver?

This is intended for a 2022 list of the most important trends in digital marketing. For all of us, things are getting complicated, but what truly matters is a genuine human connection and genuineness. If you have started your business and haven’t employed a digital marketing strategy based on your business needs, don’t worry. Cactus Media Group, a digital marketing company in Vancouver, will help you build your advertising plan based on the immediate market demands and strategies.