What happens when a brand fails its community?
There is more to a brand than its logo, slogan, or even its products. A brand is a promise to its customers, a way of communicating val...
What are the objectives of marketing?
In business and other organizations, SMART goals (specific, measurable, attainable, realistic, and time-bound) are used to define and d...
Using chatbots to enhance your customer service and sales
Are you interested in using chatbots to improve your company’s customer service and revenue? Then you certainly are not alone. The use ...
Blockchain security and transparency in digital marketing
Businesses in the modern digital era that want to earn their customers’ trust must prioritize security and transparency. Digital market...
Boost sales with social commerce and shoppable posts
Social networking in the modern era is about so much more than just keeping in touch with pals and exchanging images. They have develop...
Location-based marketing and geofencing for nearby customers
Do you want to know how to get more local, ready-to-buy customers to your store? If that’s the case, you should think about implementin...
